Passion for Getting Outside

Mount Waddington's Outdoors' Facebook page absolutely aligns with the company's positioning strategy. Outdoor supply store owner Sam Waddington wants Chilliwack residents to see the beauty around us and to see what's possible here.

"We have everything. We have mountains and rivers and lakes. We have alpine conditions and rock and snow and just about every sport you can think of is possible here, and yet, the residents of Chilliwack, in a large part, don't see it that way and I'm hoping we can see that shift," Waddington says in a promotional video for his store. "We have it all right here. It's just the perfect place to explore."
In the video, Waddington says "it's not about selling" and his company's Facebook page reflects that. A post from January 22 says: "Happy Friday! Where are you exploring this weekend?" and shows a picture that looks like people hiking in the snow on Elk Mountain. Another post promotes the Manning Park Ski Shuttle that leaves from the store twice a week and takes groups up to play at Manning and then home again the same day. Another post about avalanche awareness reminds Facebook fans that iPods and other devices can interfere with transceivers, echoing Mount Waddington's avalanche skills training courses. A post from January 15 highlights an article about a trail building project at Chilliwack Community Forest, a new park in Chilliwack, to which the store donated $3,000.

There's lots going on at Mount Waddington's: inspiration, education, community investment and passion. Oh yeah, and they sell sporting goods.